The Incredibles - 7

This film presupposes that children are quite intelligent. Or at least that they are able follow relatively complex line of thinking. Or maybe I am just over-thinking, and it really is just the pretty colors. This seems like a better assumption than that of teletubbies, which seems to market to children who are at a very low level of intelligence, and wants to keep them there. This film is really an animated James Bond Film without the sexual innuendo(or very little) with some super-powers thrown in, even the music sounds for Bond-ish. It is even able to laugh at it self by mentioning the devices used by writers to tell a formulaic story. I thought that some of the characters were underdeveloped, but there is always room for that in the sequel(you know they are going to make one:-). As you can tell I give this film the benefit of the doubt most of the time because its standard as a kid movie is lower. I think that this is because as children grow they further develop their sense of the complexity of the world, and being overwhelmed by reality should be a gradual process rather than a forced one (most of the time life makes this happen even if we don't). This film is not trying to reinvent anything, and that is what keeps it from being cheesy.